ECO CHIC

ECO CHIC


181: The Evolution of The It Bag: Stuff for Status

May 27, 2022

What makes an "it bag"? I'm breaking down my thesis on "stuff for status," high-price overconsumption, through the lens of designer handbags. We go through the stories behind iconic designer handbags - Hermes Kelly and Birkin, the Gucci Jackie, and the Lady Dior - and spiral into the influence of pop culture on designer handbag purchases - how did Carrie Bradshaw effectively create a market for the Fendi Baguette? We brainstorm around perceived value and the impact of social media on re-issued bags, like the Dior Saddle Bag, and the democratization of luxury through inexpensive production inputs, like Prada's nylon collections.


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