There are endless good answers to the question: Why should I invest in Facebook marketing? - and according to the CTO at BlitzMetrics Dennis Yu, you do not actually have to invest more than 1$ a day to make an impact on the popular social media. In...

We all know it, cart abandonment is a pain - but with the right emails, you can recover some of your lost shoppers. It is not as easy as it sounds, though. In this episode, you will meet Roland Pokornyik, who is the CEO of EDM designer and...

Stop making CRO decisions based on your gut feeling! Rely on user research instead! According to Karl Gilis, too many marketers make decisions based on their ideas, not based on facts. And that can cost companies loads of money. In this episode, you...

Are you having a hard time reaching out and asking for links? Are you unsure how to find good and bad sites? And what is the best way to reach out? Julie Joyce, the founder of Linkfish Media, shares how her team collects more than 120 links each month...

Do you know your customers? If your answer is yes, do you then base that answer on your customer personas and loads of data? Another yes? Then listen in - because you are missing out on an essential aspect: the actual human beings! Hear the founder...

It can seem like a scary task reaching out to massive influencers and ask them to collaborate with you - trust us, we know! Luckily Ryan Robinson is an absolute champion when it comes to working with influencers - and in this episode, he will give you...

In case you have not noticed, Google has become so much more competitive in the past five years. This podcast episode goes in depth with featured snippets, knowledge panels and SEO for E-Commerce, as Pete Meyers from Moz talks about how Google adapts...

Hello, e-tailer! Meet lifecycle marketing! The concept that will completely change how you treat your customers, how you nurture your relationship and how it forces you to think only about the customer journey or customer personas - as they are just...

This episode provides a rare look into the e-commerce crystal ball. Where is the industry heading? What must e-commercers do to not only survive but stay on top of their industry? And what tactics can you implement that will help your e-commerce...

According to Daniel Murphy from Drift, the way marketers and e-commerce do sales and marketing is broken. The cure? Conversational Marketing. Imagine if you could connect with every single visitors on your site in real time, identify their needs and...