Drinks At Work with Sam Bygrave

Drinks At Work with Sam Bygrave


Over 135k subscribers: how Cara Devine built a YouTube cocktail channel

July 13, 2022

Today I’m talking to Cara Devine. You might know Cara from Melbourne rooftop bar, Bomba, where she is the bar manager; you may also have seen her writing in industry publications like Australian Bartender, or here on Boothby; but it’s more likely you know Cara from her successful and popular YouTube channel, behind the Bar with Cara Devine. That’s where she has amassed over 135,000 subscribers and puts out videos each week, some of which pull in several hundred thousand views.


Behind The Bar with Cara Devine is focused on demystifying the world of cocktails and spirits, and shares Cara’s expertise without the bro culture and scream in your face scripts that plague so much of the drinks content on YouTube.


In this episode I ask her about how she got started on YouTube, how she goes about making the videos and getting them out to the world, and whether or not it’s possible to make real money talking drinks on YouTube — and how you might go about that.


SHOW LINKS

https://www.boothby.com.au

https://www.instagram.com/boothbydrinks/

https://www.behindthebarwithcaradevine.com/about

https://www.instagram.com/withcaradevine/

https://www.youtube.com/c/BehindtheBar/videos