If the new bar opening boom of late 2023 is anything to go by, 2024 is going to be a very interesting year for the bar and drinks world.

And so for the first episode for Drinks At Work in 2024, I wanted to discuss some of the trends that came out of 2023 and what we might see in the year ahead, and to do that I spoke to the ever thoughtful and creative Ross Blainey.

Ross is the brand ambassador and creative collaborations lead for Glenfiddich and The Balvenie in Australia, and a good friend not just of mine but of the Drinks At Work podcast as well — I first spoke to him for the show back in episode four. In that chat we spoke about how the whisky world works, but for this episode I wanted to explore how it is that Ross goes about collaborations and what that means for creativity in the drinks world.

That’s because it’s in his role as the creative collaborations lead for his brands that I think Ross really opens up what it means to be a whisky brand ambassador. He is someone who enjoys getting to experience the creative process of others — whether that be award-winning and creative chefs like Lennox Hastie from Sydney restaurant, Firedoor, or in fields further away from the whisky world, like fashion, in which he has collaborated with designers and artists like Jordon Gogos and Akira Isogawa. And it’s that love for the creative process that has seen him do some very interesting work.

We also talk a little about the great explosion of new bars in late 2023, and look ahead to what we can expect in 2024. Have we reached peak vinyl listening bar with the 10,000 vinyl records amassed on the shelves at the new Swillhouse venue, Caterpillar Club? What has driven the guest shift and takeover phenomenon, and is it on its last legs?