In the last post we discussed about creating a reader profile for your blog. A reader profile primarily identifies your readers so that you can write for them.

At the same time, the reader profile also gives you another very critical information which is one of the pre-requisite to creating a lead magnet.

In this post we will discuss about how to create a lead magnet for your blog.

If you would like to skip this post and go to the Show Notes and Resources, you can do so by clicking the below links.

* Show Notes* Resources

Before we dive into that specific critical information that the reader profile provides, which can help us in creating our lead magnets, let us first understand what a lead magnet is.

This is what Digital Marketer says about a “Lead Magnet” –

Lead Magnet — noun — an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.

In simple terms, a lead magnet refers to a specific thing, tangible or, intangible that you are offering anybody who enters their contact information (email address, to be specific) on your website or, blog.

If you have browsed through the internet, I am sure you would have come across some or, the other type of a lead magnet. Because pretty much every website out there welcomes you with a pop-up asking you to enter your email address.

And in return, they will offer you something like an ebook, a discount coupon, a trial access etc.

Since the topic of our discussion is our blog, the lead magnets that we will be talking about in this post will be very specific to our blog and the niche that we are covering.

Also it will be about something that your audience is seeking more information about.

And this is the critical information that your reader profile will give you and which I was talking about a little while back..

Now another thing that we need to keep in mind is that something like a discount coupon will not and in fact, will never work as a lead magnet on a blog.

Why?

Because your blog is not about selling something.

And the people coming over to your blog is not there to buy something.

They are there on your blog for information.

That makes the obvious point on what is it that they would be enticed with and for which they would be ready to give away their email address – that is “information”.

Let us look at what are the best lead magnets to offer your blog readers.

The Best Lead Magnets for a Blog

Blogging is all about providing information. Hence it is obvious that people coming over to your blog is coming for information.

Now imagine, if they read about some specific topic that they were struggling with, on your blog and are satisfied with what they saw, would it make sense to offer them a report with additional information about the same topic?

Will they be ready to enter their email address in order to download that information?

Absolutely. They would.

And that is the core essence of the lead magnet.