The DKSpeaks Internet Marketing and Blogging Podcast
How to Create a Buyer Persona, its Importance and the Points to Keep in Mind
Struggling with how to create a buyer persona for your blog or, website? Then you might want to read on for some simple tips to create one.
But before that, let me ask you a few questions.
Are you marketing to the right people?
Do you know your audience well and are you pitching your content to the right person?
In my last post I had spoken about some of the experiments that I did in the last 18 months or, so.
One of them involved this product that I and one of my friends had created. We were actually bitten by the product creation bug. So we set out to create this product. When the product was ready, we were so excited with the result that we jumped straight into selling it hoping that we were going to make millions out of it.
We had confidence in the product. We knew it was of great quality and that it was an information that was sought by a lot of people.
We launched the product and waited for the dollars to come in..
But that did not happen.
The wait continued but the results did not change. We got a few sales here and there. But it certainly wasn’t enough..
After spending a lot of time and wasting a lot of money in promotions, we finally decided that it was enough and so called the entire thing off.
But why did this product launch flop?
We got the answer when we looked into our promotions and the audience type that we were promoting the product to.
The one line answer was that we didn’t target the right audience.
There is this course from Andre Chaperon – Auto Responder Madness. If you haven’t gone through it, I would recommend you to do it at the earliest because it is one course you shouldn’t miss.
In one of the chapters in this course he talks about customer avatars. If you wish to know more about it, you can visit frankvsmatt.com
Customer avatar is another name for Buyer Persona.
What is Buyer Persona?
The definition of “Buyer Persona” goes like this.
A buyer persona is a fictional character that represents a segment of your customers that you are planning to target with your product and services.
Though we refer to it as Buyer Persona or Customer Avatar, it need not necessarily mean only buyers or, customer. It can represent anything from the audience you intend to reach with your content (if you are a blogger), the market that you plan to target with your products and services, the type of customers that you wish to market to, etc.
Andre is an advocate of relationship marketing. His style of marketing is different. He builds relationships with his prospects and the relationship is so strong that his audience trusts his recommendations and buys whatever he recommends.
That is how he promotes his products. And because of the style of promotion that he uses, his conversion rates are extremely high.
Auto Responder Madness and Email marketing intensive course teaches how to build this relationship and marketing to your...