They probably mean well. They are telling you something that is easy to understand and that seems like it's true at first, but it's still a lie.

I received an overwhelming response to my recent episode on success via public humiliation, and more than a few people tried to set me straight about how Japanese keigo is supposed to be used, so today I'm going to return the favor.

Don't worry, this is not a Japanese lesson, at least not in the pedantic sense, but it might clear up a few of the lies you've been told, and perhaps even repeated about how honorifics are used in Japan and in Japanese business in particular.