Digital Skin

Digital Skin


How to Succeed in SEO How to Succeed in SEO

March 22, 2021

Today we're going to discuss SEO. How to succeed in SEO is the riddle you need to resolve if you're website is to thrive. This is the big one, or one of the big ones, so draw up a chair, pour yourself a drink and listen carefully.

What is the problem that SEO solves?

In January 2021 there were 1,197,982,359 live web sites. Not all of them were operating in your niche, most of them are operating in ours, or it feels like they are! Joking aside, if you are running a web site, you're in a competition for views.

In the last episode we touched on the different types of audience and what that meant for sales. To re-cap, we identified three categories. In SEO terms think of them as Browsers, Searchers and Buyers. There are more browsers than searchers and more searchers than buyers.