Digital Skin

Digital Skin


How to Succeed in Digital Marketing How to Succeed in Digital Marketing

March 07, 2021

Digital Marketing like so many things thrives on preparation. So here's the first question. What are you selling and to who? Let me qualify that question. We're all selling something, whether it's for peer approval, financial gain, friendship or anything else. Marketing is just a way of articulating the what, the why and the who to. Understanding this viewpoint is the key to working out how to succeed in digital marketing.

What is Digital Marketing?

As an introduction to digital marketing, if you're clear about the what and the who then everything else falls into place. It's amazing that so many people can answer the What question but struggle with the Who! If you can articulate this simple proposition it opens the door to almost every other aspect of digital marketing. It also makes it easier to answer the most basic questions about your marketing strategy.