Our Google Ads strategy for small business was conceived in 2020 based on campaigns we ran for clients with less than 20 employees. None of them were e-commerce sites, all of them offered services and their intent initially was to draw attention to a s...
Finding the best keywords for your website is much more complicated than simply choosing words that reflect the content. Searchability and competition are also big factors in making the right choice. Essentially you need to balance the likelihood of th...
Wordpress, Wix, Shopify or Squarespace
Digital Skin Episode 1
Episode 0: Introducing Digital Skin On March 8th 2021 we’re launching a new podcast called Digital Skin about digital marketing. Aimed at businesses new to the digital landscape and based on twenty years of experience as a content creator,