Now that it's 2021, social messaging has come quite a long way. The features available to us have grown, and it's not just about a quick chat; it's so much more.

What's new?
New in marketing this week: Apple doubles down on privacy, TikTok shares insights into sound marketing, WhatsApp may have a new feature, and Messenger API for Instagram.

Apple doubles down on privacy, further complicating tracking and targeting – The new changes, in addition to the App Tracking Transparency framework that rolled out earlier this year, are expected to make it more difficult for marketers to target and track consumers.

TikTok Shares New Insights Into the Importance of Sound for Marketing Promotions on the Platform – Music is a key part of the TikTok experience, with many of the platform's viral trends coming in response to songs and audio clips, which users then remix, re-purpose and reimagine in their own creative ways.

WhatsApp might soon come up with a new feature to verify log-in. According to news agency ANI, how it'll work – WhatsApp is working on a new feature — Flash Calls — that will verify user log-in on WhatsApp via an automated verification call instead of the six-digit verification code.

The Wait Is Over: Messenger API for Instagram Is Now Available to All Developers – The Messenger API is being owned up to all developers, making it possible for brands to offer messaging experiences on Instagram.
What's Working?
What exactly can social messaging do for your business? Many features have stormed these apps and are making it easier for users to create a relationship with their customers.

Social messaging apps help answer questions, fulfill requests, and have other valuable conversations with users—in real-time.

It's quick and convenient to use, offering more tools and additional features.
What is Social Messaging?
These are specially designed application platforms that enable communications between one or more entities. They are:

* Usually free to use
* Private and secure
* Built with instant and direct messaging

So why should your business use social messaging?

Utilizing the features can not only increase sales but make the user experience worthwhile.

What are the Benefits of Messaging Apps?
Reaching valuable leads and connecting with your audience is one of the many advantages of using social messaging apps for your business. 

Why is it so beneficial?

* Interactions feel more personalized.
* We live in a busy world, and it makes help just a click away.
* Chatbots allow for quick & efficient response time.
* Creates a personalized experience for your customers and builds relationships.

Top Messenger Apps
According to statisa.com