Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive


How to Create an Effective Digital Marketing Strategy for Your Local Business

March 22, 2021

Want to learn how to create an effective local marketing strategy for your business? Of course, you do! Why else would you be here?

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What's New?
Bing is making moves; Google My Business brings new changes to review removal requests and some interesting insights about the state of marketing after the pandemic. Check out the links below for more info:

Microsoft Bing Provides More Visually Immersive Experience in Search Results - These include infographic panels, expanding carousels, in-image search, and aggregated information presented to deliver answers quickly.

Google My Business Review Removal Request Status Tool - Google My Business has launched a new tool where you can not only see the reviews for your business but also quickly report those reviews for policy violations and, even better, check the status or reviews you already reported.

10 Truths About Marketing After the Pandemic - 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.

How Ocean Spray, NFL Embed Nostalgia in TikToks to Tap 'Culture-Defining' Moments - Capitalizing on ephemeral moments can be tricky for brands to finesse, especially for those still finding their rhythm on TikTok, where user-generated videos often go viral overnight and escalate into memes or trends that marketers want to be part of.
What's Working?
Local marketing is a strategy that targets potential customers within a specific radius (typically 50 miles) of the business's physical location.

It's also known as location-based marketing, neighbourhood marketing, or local store marketing.

Local marketing can work for any brand with a physical brick-and-mortar location or any locally-based businesses that travel to a customer's location.

Let's take a look at exactly what we'll be digging into.
Setting Up and Optimizing Google My Business
GMB (Google My Business) is a free local marketing tool that allows business owners and marketers to manage how their business is displayed on Google Search and Google Maps.

The first step is to create a GMB listing by either claiming your page or creating a new one and then verify it.

You must optimize your GMB listing. Google ranks on the profile's completeness,