Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive


How to Create a Visual Content Marketing Strategy

January 25, 2021

This week, we explore the world of visual content marketing and discuss best practices, brand guidelines, KPIs, and more!

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What's New?
There's always something new happening in the world of digital marketing. This week we have some interesting new tools from LinkedIn, Adverity, and Pinterest - and some drama from WhatApp. You can read more in the links below. Check it out!

LinkedIn Launches LinkedIn Marketing Labs On-Demand Courses For Advertisers - LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics, including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads.

Adverity Launches Augmented Analytics - Adverity, a leading force in marketing data intelligence, launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning can access hidden insights and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance.

WhatsApp Delays Controversial Update After User Backlash - WhatsApp has caused quite a bit of commotion with a planned update to its privacy policy, which spooked users. It added more detail on how Facebook and third-party businesses can use and interact with user data on the platform.

Pinterest Adds New AR 'Try-On' Tools for Eyeshadow, Expands Product Tagging Within Pins - With eCommerce on the rise, Pinterest is looking to facilitate more capability assessing and comparing products, with the expansion of its AR 'Try On' tools to replicate the in-store shopping experience better.
What's Working?
Visual content marketing is a crucial part of any marketing campaign.

Visual content can craft compelling messages that speak volumes without using a single word, and visuals are processed better. They produce much faster and stronger reactions than any other type of content.

Types of visual content can include:

* Images
* Videos
* Infographics
* Memes
* Quotes
* Graphs
* Typography
* and more!

We'll take a look at examples of each type, as well as best practices and KPIs.

Let's do it!
Why You Need a Visual Content Marketing Strategy
The things we see have a profound effect on us.

* 90% of the transmitted information is visual in the human brain.
* The human brain processes visuals 60,000 times faster.
* People following directions with text and illustrations do 323% better than people following directions without illustrations.

Studies have consistently shown that your content will get more views, likes, shares, retweets, and social networks; the engagement rate is higher for visual content.

These are some eye-opening statistics (cringy puns are...