During the pandemic the thorny topic of public relations measurement and evaluation has taken a back seat to things like, well, survival! But now that the business world is creating new ways of working and new methods of marketing, it's back on the radar.
Effective measurement goes a long way beyond evaluating campaigns or proving the industry's worth. It also impacts job fulfilment and even resourcing and recruitment. So is the industry finally understanding that great ideas come from insight and putting the issue to bed once and for all?
In this episode of the Digital Download podcast, co-founder of Shook Gemma Moroney talks about her work with the likes of AMEC and the PRCA to provide effective and flexible measurement frameworks, and about the disparities that exist in different sections of the communications industry.
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