Digital Download with Paul Sutton

Digital Download with Paul Sutton


Clubhouse: Next Big Thing or Much Ado About Nothing?

March 31, 2021

Clubhouse is being heralded as the latest breakthrough app in the social media world. Despite still being in beta, invite-only and not yet available on Android, the app reached 10 million weekly active users by the end of February.
Critics, however, are yet to be convinced. Concerns over data privacy and security, lack of native recording functionality, poor discoverability, dubious quality content and lack of moderation are all cited as reasons why Clubhouse won't stand the test of time, or why competitors such as Twitter and Facebook will simply mop up 'social audio'.
This episode of the Digital Download podcast explores Clubhouse from both sides and asks whether the app has a future and what role social audio as a concept will play, regardless of platform. Today's guests are Digital Consultant Gabrielle Laine-Peters and Senior Clubhouse Manager at Battenhall, Nicole Mezzasalma.
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