Digital Download with Paul Sutton

Digital Download with Paul Sutton


The Evolution of Content Marketing

February 17, 2021

Content marketing started to take off as an independent discipline in the mid 2000s as social media provided a new way for information and websites to be shared quickly and easily at low cost and at scale. A lot has changed since then, and perhaps even more so in the last year than at any time in the last 15 years.
This episode of the Digital Download podcast explores how content marketing has evolved in recent years and looks at what that means for marketers and individuals. It discusses how tactics and strategies have had to change, and also at how we're adapting as people in terms of working processes and technology.
Today's guest is Vikki Chowney, Global Head of Content and Publishing for Hill+Knowlton Strategies in New York. A former new media journalist, Vikki leads a global team of content experts around the world, focusing on who the agency creates content with, what format that takes and where it lives.
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