Is it possible to build loyal customers and followers without being the face of that brand?

#AskLaura Episode 1 - The lovely Shadiya asked me: "Hi Laura , I just wanted to know if it’s possible to build loyal customers/followers without being the face of that brand. As long as I am focused delivering value. Many thanks in advance." Thank YOU for reaching out to me and asking this AMAZING question. In today's episode I am discussing the pros and cons of building a personal brand online and being the face of your business. What you can do if you DON'T want to create a personal brand - and STILL grow a raving fanbase online (how to be more authentic on social media even if you aren't a personal brand).

"People buy from people they like."

In this episode you will be learning:

(4:45) Why personal brands are powerful and why I believe they are the future of business

3 Pros of Personal Branding:

1. 
   
2. Authenticity
   
3. Relatability
   
4. Diversity
   

(11:15) How to still SLAY if you DON'T want to be the face of your business:

1. 
   
2. Tell the story of your business
   
3. Make your message unique and human
   
4. Create a business culture
   

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