The DIY Artist Route Podcast
Secrets To Media Coverage With Michael Zipursky
When I read someone with a massive influence talking about some of the same things I do, I take note. Michael Zipursky wrote a recent blog piece about how to get published in industry publications to boost your exposure. He’s been featured in big media platforms like Huffington Post, Fox News, American Express’ Open Forum and more. Turns out his methods are incredibly similar to what you’ve heard me talk about here.
Learning From People In Different Industries
Yet we work in 2 completely different fields. Michael works with consultants in business. I work primarily with musicians and entrepreneurs in the creative industries. His methods for getting big media companies and the people behind the publications to take notice are very similar to what is detailed in The DIY Musician’s Radio Handbook. Did I know Michael’s methods when I wrote my book? Nope. However, like attracts like.
A few of the past DIY Artist Route podcast guests have come from non-music related industries. There have been a few people on social media who balked at learning non-musicians about music growth. Here’s the thing: growth principles are bigger than any industry. Don’t choose to close your mind off to people in a different field or industry because it seems to not apply. That’s a dangerous place to live.
Instead, have a teachable mindset. Teachable folks can learn from anyone. If you want to know how to do something someone else is doing, or you want to connect with them, it’s not hard. After reading his blog article, I reached out to him and made a connection. The result of that connection is this podcast conversation.
Michael Zipursky Secrets To Media Exposure
How do you get someone to pay attention to you? You start by paying attention to them. It’s what Dale Carnegie talks about in How To Win Friends And Influence People. Remember this quote from Carnegie: “You gain more friends in two months showing interest in other people than you can in 2 years trying to get other people interested in you.” That matters when contacting media to get their attention.
The majority of emails sent to media are Spam. Same is true in business when people are trying to get the attention of others. It doesn’t work.
“It’s all about the relationships. When you can establish a relationship with an author or editor, you’re going to get a lot more focus from them than if you send a Spam message.”
In the podcast, Michael lays out 5 specific steps to take to get yourself and your work in front of big media publications. The method is the same for getting in front of radio. The step-by-step process is detailed in 9 videos, a comprehensive training workshop, and coursebook in the Indie Radio Promotion course.
As a coach to coaches, I pay close attention to what Michael talks about on Consulting Success. His platform is about how to be a better leader, how to guide leaders to create more wins, and how to keep growth happening on a regular basis.
His success is in leading people of all walks of life to achieve more using systems and structures. The most successful people in the world have coaches and mentors who work with them to make magic happen in their lives and professions. No one gets to the top on their own.
“One of the big keys to success for every successful person I know and every successful person out there is having a coach. Music artists, athletes, actors and so forth all have a success coach. They identify who is out there and who can they learn from to get that help...