Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data


Transforming Out Of Home Media Measurement | Ep. 72

September 24, 2019

The President of Geopath, Kym Frank, sits down with Sima Vasa for today’s chat. They discuss the history of Geopath, how they use eye-tracking studies, and location data The Uniqueness of Geopath Geopath is a unique organization founded in 1933, as a joint venture between The Agency Trade Association, The Advertiser Trade Association, and the […]