Allen Adamson is a noted industry expert in all disciplines of branding. He worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.  With his perspectives and depth of experience, Allen has helped his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increase brand equity. Allen and his teams help clients identify what truly matters to the audiences they serve - what is relevant to their audiences - and brilliantly deliver on it. 
How organizations do or do not stay relevant is the subject of Allen's most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it's time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen's previous books, BrandSimple, BrandDigital, and the Edge:50 Tips From Brands That Lead- which are used in universities across the country - Shift Ahead offers up practical and readily applied lessons learned. 
Allen is a Co-Founder and Managing Partner of Metaforce, a disruptive marketing, and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. 
Learn More about Metaforce here> www.metaforce.co
Get Allen's new book> http://www.shiftaheadbook.com/

TOP 3 Takeaways From Allen
1. Stop focusing so much on your competitors, rather focus on what is going on around you.  
2. Map Your Customers Journey. 
3. Innovation happens when people look at touch points and reinvent them.  
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