The CX Central Podcast

The CX Central Podcast


Talking CX with Daniel Ord

April 08, 2021
The Truth About CX

In this episode of the CX Central Podcast Justin Tippett and Daniel Ord talk openly and honestly about Customer Experience including:


  • Real-world learnings from conducting a range of CX classes (what people struggle with, what are the wow moments etc)
  • A definition of what CX actually is (including a version that Daniel uses a lot in his classes)
  • The difference between Customer Service and Customer Experience (so you’ll never be confused again!)
  • Why it’s so hard to get traction on CX within organisations along with a hot tip on how to change it.
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