The CX Cast

The CX Cast


265: Assurant – How To Structure CX In A Decentralized Organization

August 12, 2021

Choosing how to organize and operate a customer experience (CX) team depends on many factors, including the business's maturity, goals, structure, and culture. In this episode we're joined by Deborah Cornwell, Senior Vice President of Customer Experience at Assurant, to discuss how they've structured their CX team in a large, decentralized organization.

Click the titles below for more on this topic:

Evaluate Your Customer Experience Function's Maturity
Establish The Right CX Governance To Coordinate Enterprise Customer Focus
B2B2C Journey Mapping: Mapping The End-Customer Experience