The CX Cast

The CX Cast


264: CX Strategy Essentials

August 05, 2021

The precise definition and composition of a customer experience (CX) strategy has proven elusive for many business leaders. Getting it right is essential, though, as the CX strategy plots how a business will execute on its CX vision, helping it achieve its business goals. In this episode we're joined by Principal Analyst TJ Keitt to discuss CX strategy creation's prerequisites, core components, and key considerations.

Click the titles below for more on this topic:

CX Strategy Essentials
The Forrester CX Strategy Development Template
The Forrester CX Strategy Assessment Tool