Customer Equity Accelerator
Latest Episodes
Ep. 129 | Next Generation Business Metrics with Jim Deiotte
This week Jim Deiotte, Executive Director of the Master of Professional Accountancy Program at the University of California joins Allison Hartsoe in the Accelerator. The program Jim oversees is anchored in emerging data use technologies as well as the pr.
Ep. 128 | Customer Data Privacy: Who Has The Right To Use It? with Richard Whitt
This week Richard Whitt, President of GLIA Foundation and former Corporate Director of Strategic Initiatives at Google joins Allison Hartsoe in the Accelerator. GLIA Foundations mission is to better
Ep. 127 | Getting To Know Your Customers with Moira McKenna
This week Moira McKenna, VP of Business Development and Customer Success at data onboarding company Throtle.io, joins Allison Hartsoe in the Accelerator. Moriah and Allison talk about the data that the technology you use everyday collects, the hidden exp.
Ep. 126 | The New Normal For Retail with Denise Lee Yohn
This week brand leadership expert Denise Lee Yohn joins Allison Hartsoe in the Accelerator. Denise is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How In.
Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M
This week Mike Berland, Founder and CEO of research, data, and analytics firm Decode M as well as author of the new book MAXIMUM MOMENTUM: How to Get It, How to Keep It joins Allison Hartsoe in the Accelerator. Mike and Allison discuss the 5 drivers of m.
Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO
This week Allison Hartsoe, CEO of Ambition Data talks about why we should not treat customers like it is the 1980s and how to be more forward thinking. In addition, it is product launch week and she will introduce Rubano’s Customer Core. Based on 100s of.
Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu
This week Colleen Qiu, head of data science at Albertsons, the second-largest grocery store chain in North America joins Allison Hartsoe in the Accelerator. Colleen takes us through several customer-centric data stories from Providian Financial, eBay, Pa.
Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford
This week Jeff Nemeth, Executive Director of Total Ownership Lifecycle Management at Ford Motor Company joins Allison Hartsoe in the Accelerator to talk about consumer trust. While a lot of effort goes into measuring net promoter score and customer voice.
Ep. 121 | How Loyalty Programs Accelerate Recovery
This week Len Llaguno, Founder of Kyros Insights joins Allison Hartsoe in the Accelerator to talk about the long-term impact of loyalty programs. While most marketers think only about loyalty programs that keep customers coming back, Len fills the gap b.
Ep. 120 | Should you discount during COVID?
This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any com.