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Growing Email Compliance Issues – GDPR, CASL, and CCPA – What?
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The database chicken has come home to roost and the results won’t be pretty for those that ignore it. Paul Petersen the host of CRM Radio interviews Dereck Lackey, managing director of Newport Thompson and Chairman of the Response Marketing Association. He is among other titles the author of CASL Compliance, A Marketers Guide to Email Marketing to Canadians. In this fast-paced information jammed 25-minute live program broadcast on December 19, 2019, and now available as a podcast they discuss:
Jan 2, 2020 California Consumer Protection Act (CCPA) and its far-reaching consequences
How new laws prevent marketers from doing whatever the hell they want to the customer
Why CCPA is more targeted to companies that sell data but doesn’t apply to non-profits
How every company web form will all be affected
Why legislation is the direct result of marketers who checked out of respecting the customer
Why it’s embarrassing that governments had to legislate to take care of customers
Why you must have someone in your company who is the data controller
Is GDPR the gold Standard for data protection?
How consumer protection acts are good for your company
About Derek Lackey
With more than 30 years’ operating an advertising agency, Derek is focused on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians, he looks to simplify the implementation of new data management practices within organizations such that they comply with global laws such as GDPR, PIPEDA, CASL, and CCPA, while taking good care of their prospects and customers. He believes making compliance practical makes compliance feasible.
Derek is active in the privacy community chairing the Guidance Committee, Canadian Advisory Council – GDPR, co-chair, IAPP Toronto Chapter – 2020/2021, committee member on ISO 31700 – Privacy by Design for Consumer Products, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative - Data Governance Standardization Collaborative (DGSC)
He is Managing Partner of Newport Thomson, a data & privacy consulting firm based in Toronto. In his volunteer role as Chairman of the Response Marketing Association, he has provided leadership in the area of privacy and marketing. He is also the Publisher of Blazon. Online a curated portal featuring great content for marketers. www.blazon.online
Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his full-service ad agency were #1 in their categories in Canada.
 Newport Thompson
We help organizations become compliant with new data/privacy/email laws in:
United States (Can-Spam and California Consumer Protection Act 2018),
Canada (CASL and PIPEDA) and
European Union (GDPR and ePrivacy Regulation)
 As the leaders in data & privacy compliance, our Global Data & Privacy Compliance™, a single system service that sets your data & privacy policies and procedures such that the organization is compliant in all jurisdictions.
We also offer Canadian Anti Spam Legislation (CASL) compliance. We help identify and change your organization's practices and policies regarding electronic messaging . This law changes the way we use commercial email and SMS text messaging when targeting Canadians. Our way of operating must follow suit. We offer products/ services in the following areas:
Review & Gap Reports - for those who wish to do the work themselves and simply have it checked by professionals who have a working understanding of the laws.
Full compliance Programs/ Staff Training - for those who simply want to contract the entire task to professionals who can bring them into compliance quick