In episode eight I look at the case of Navy SEAL Rob O'Neill and the culture that lures men and women like him out of the shadows and into a world of fame, ego gratification, and financial reward. I examine the role that military leadership and our culture at large plays in chipping away at the notion of quiet professionalism and share some thoughts about how we can change course. There is also a call from Phillip Smyth, a researcher at the University of Maryland's Laboratory for Computational Cultural Dynamics. Phillip shares some thoughts on social media and its impact on national security, politics, and the collection of intelligence.