Content Matterz

Content Matterz


Charlotte Startup Uses Branding and Content FTW

March 09, 2022

This Charlotte startup company focused on branding and content FTW. 


Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating content, giving the user consistency in design with logos, websites, and t-shirts, and utilizing social media including Facebook, Instagram, Nextdoor, and LinkedIn. 


In October 2020, the other founder of 2ULaundry came on the Entrepreneur Perspectives podcast–and we talk about many topics around his business, entrepreneurship, and branding/content. This episode gets into all that branding and content FTW!


In this Content Matterz podcast episode, Eric Kasimov talks with Alex Smereczniak, co-founder of 2ULaundry and LaundroLab.


More about Alex Smereczniak and His Companies | 2ULaundry & LaundroLab 

Alex is the co-founder and CEO of Charlotte-based startups, 2ULaundry & LaundroLab.


2ULaundry | 2ULaundry’s expert laundry service turns your laundry day back into a do-what-you-want day. It’s a new spin on laundry and dry cleaning.


LaundroLab | A New Spin On Franchising. LaundroLab is a franchise community that allows for an entrepreneur to buy into a proven recession-resistant and semi-absentee business model.


Alex Smereczniak’s appearance on Entrepreneur Perspectives.


Alex’s business partner, Dan D’Aquisto’s appearance on Entrepreneur Perspectives.


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Wrap Up:


  • Thank you for listening to this Content Matterz podcast episode, “Charlotte Startup Uses Branding and Content FTW”.
  • This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
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