Make a connection through content or do the opposite. It works either way.

In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media.

What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like you. What a time-saver that could be for you. Because if for example, you are recruiting that person, they were going to find out sooner or later that you weren’t their cup of tea. Let the content be the filter. And this works the other way too–people will come to value what you say and how you say it and they will seek you out in ways you can’t even imagine. Content has that power. We see it over and over.

Shondell owns and operates Varci Media. Varci is a writing company in Atlanta, Georgia that helps financial institutions get more inbound inquiries by writing blog posts that convert. 

She first appeared on the Entrepreneur Perspectives podcast. You can listen to that podcast here.

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Useful links from this episode:

• Podcast Production by KazSource
  

Related Podcast Episodes:

• Sharing Stories Through Podcasts
  
• Content Brings People Together
  

Connect:

• Eric Kasimov: Twitter, LinkedIn
  
• KazSource: Twitter, Instagram
  

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Making Connections Through Content”.
  
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
  
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)
  

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