If you want to hear a great story about a great career, you need to listen to Noz Urbina, the best-dressed man in content strategy. Noz talks to Ed Marsh about how to make content a business asset, literally writing the book on content strategy, and his path to creating his own consultancy and conference.

Mentioned during this episode:

* Softquad * XMetaL* Mekon* Congility* OmniX conference - get €50 off with the code 50urbi* Carrie Hane* Content Strategy: Connecting the dots between business, brand, and benefits