Sam Vadder and Michael Flach of Torch and Hatchet share the story of their business and really talk about providing value to the customer.  They are great, talented guys who outside of easily breaking down the right side of the business model canvas are also building me an earthship.  And, they make beautiful furniture.  Torch and Hatchet is the sister company to Monkey Wrench Plumbing which I hope to have on an episode soon.  Today we discuss marketing, customer validation and creative problem solving.  Thanks for listening to That's Colorful!