The SIP: The Coke Scholars Ignite Podcast

The SIP: The Coke Scholars Ignite Podcast


Going Pro in Basketball and Business with Junior Bridgeman, CEO of Heartland Coca-Cola Bottling Co.

July 06, 2021

Junior Bridgeman barely made his high school basketball team. He played 12 years in the NBA.

Junior’s first restaurant was robbed and set on fire. He became the owner of over 450 restaurants in 20 states.

His secret for growth?

“I think I was never afraid of failure. Put it that way.”

In this special bonus episode, Status Quo Ninja Daron K. Roberts (1997) interviews Junior Bridgeman, owner & CEO of Heartland Coca-Cola Bottling Company and CCSF Board member. They discuss Junior’s incredible career full of twists and turns, and why, in the end, it’s about investing in people.