Classic Influence: Timeless Lessons from the Legends
CIP 030. Profit from the Power of Frames to Achieve Your Aims: President Franklin Roosevelt Reframes His Race for a 3rd Term
President Franklin Roosevelt is repeatedly ranked as one of the most influential figures of the 20th century, and one of the 3 greatest presidents in U.S. history. A commanding communicator, Roosevelt used his mastery of the spoken word to shape the mighty forces of one of the most turbulent eras of the modern world. This episode uncovers the one vital secret to his success as a communicator, a strategy shared with another one of America’s iconic communicators, President Ronald Reagan.