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The holiday shopping spree of the future will be nothing like the crowded, stuffy gauntlet of today, according to Brian Greenspan, director of Carleton University’s Hyperlab. Greenspan and his students research the implications of a Big Brother culture that inevitably comes about when we live in the cloud. In this podcast, Greenspan takes listeners on a tour of the mall of the future, describing how marketers mine the data we continuously generate through our mobile devices to shape the way we shop.