Latest articles from Medical Marketing and Media Podcasts
Latest Episodes
Podcast: AstraZeneca's "Take it from a fish"
Examining the curious in Rx marketing and advertising.
Podcast: AstraZeneca's "Take it from a fish"
Examining the curious in Rx marketing and advertising.
Podcast: AstraZeneca's "Take it from a fish"
Examining the curious in Rx marketing and advertising.
Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"
Examining the curious in Rx marketing and advertising.
Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"
MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.
Eliquis DTC: "Cardiac Resuscitation"
Examining the curious in Rx marketing and advertising.