Build Your Expert Business

Build Your Expert Business


Latest Episodes

Which is the best content to create - Video, Audio, or Text?
January 29, 2024

In this video, I address the challenge of choosing the best type of content to create—video, audio, or text—and reveal a strategy to use all formats in a specific order. Learn how to balance audience preferences, business needs, and your personal enjoymen

Delegating Doesn’t Mean Losing Control
January 22, 2024

Can you delegate work, even creative work, without losing control over the final results? With the competition fiercer than ever, trying to do everything yourself is a one-way ticket to burnout. But here’s the good news: you can delegate effectively while

Designing your content for repurposing (Lists and micro-structures)
January 08, 2024

Maximize Your Content Creation: Turn One Video into 20+ Assets!In this video, I'll share a unique strategy for content creators and business owners to efficiently repurpose a single piece of long-form content into dozens of individual assets. Learn how to

Create an AI copy of your brain…
November 26, 2023

With tools like Cassidy AI, Chat PDF, and Notion AI, you can upload your entire body of knowledge and have an AI model query that content to create entirely new pieces, as if you had written them yourself. This is what I call creating an "AI copy of your

Why I’m creating original content in an AI world...
November 20, 2023

In this video, I show the importance of creating and capturing your own unique knowledge to stand out in a world where AI-generated content is becoming increasingly prevalent.As an expert in your field, it's crucial to document your experiences, your wo

Attract, Convert, Ascend
November 06, 2023

Want to know the SECRET to hitting 7 figures in your online business? It all comes down to THREE crucial steps: attracting an audience, converting them into customers, and retaining & ascending them to your high-ticket offers. In this video, I'm

3-Part Formula For Perfect Content
October 30, 2023

Want to create perfect content EVERY time? I've got the secret formula! In this video, I'll show you the three key elements your content needs to help your audience, your business, AND the social media algorithms. I'm sharing real examples and actio