The situation was desperate, a hot Instagram tip meant I only had 2 hours to rework a post and I needed a specific Planoly vs Later comparison.

Before I go into why I found myself in that situation let me give you a bit of background.

A few years ago I did some training on Instagram because I wanted to change my attitude towards the platform.

You might find this quite surprising since so many small business owners and brands love Instagram.

At the time you can easily classify my attitude towards Instagram as one that is a love-hate relationship.

Yes, there are many people generating an income for themselves using Instagram.

However, there are some that are doing this using methods that are fake and pretentious.

It does not mean that they all are that way. For this reason, I wanted to give it a fair attempt.

Sadly for me, the person running the course a few years back was using dubious methods which was a big turnoff for me.

The truth is that Instagram can be a great place to get visibility for your business using authentic methods.

In this post, you will learn about Later and Planoly, why I use them and which one you need to remain authentic and deliver value on Instagram.

Why Bother with Scheduling Tools for Instagram

This past week I was speaking with a potential client who was posting to Instagram everyday natively without using a scheduler.

Just in case that wasn't clear enough, she was creating Instagram posts from scratch and leaving them in draft mode.

She was doing this manually every day on the platform without getting sufficient visibility on her feed.

You might be thinking that this is not so bad but let me ask you a question.

If you want to get visibility across multiple platforms and/or scale your business exponentially do you think that is sustainable?

Well, it is possible to do it 24/7 but the results will be overwhelming and there will be no time for anything else in your life.

It is time to think about the reason you got into business in the first place.

Gaining time freedom in your life does require some automation and outsourcing of monotonous tasks.

Automation can be easily accomplished using scheduling tools like Planoly and Later.

What About the Instagram Algorithm?

I have heard a ton of people complain about the Instagram algorithm changing frequently.

The thing is that the only thing consistent across social media, business and marketing is change.

So, if you expect change then there should be no reason to complain at all.

The key is to embrace the change and adapt your business processes to meet the new way of publishing.

At this point, I would like to give a shout out to all those people who spend countless hours figuring out the change for the rest of us.

One of the reasons I tend not to complain is because I would not like to be the one tasked with figuring out the algorithmic changes.

My zone of genius is problem solving in terms of figuring out how to get marketing campaigns done easier, faster and on a low budget.

This is one of the reasons I am launching a group program to help solopreneurs to get more visibility for their business.