Success Unscrambled Podcast

Success Unscrambled Podcast


How to Create a Fantastic Social Media Content Plan In 8 Hours or Less

May 03, 2020

You started this year determined to develop an amazing social media content plan.

The colour palettes have already been selected and you also know which social platforms will work for your business.

In your head, you can see the results of all the efforts you will put in to your social calendar.

A 200% increase in engagement is what you pictured on your vision board for the last few months.

However, you are completely stuck. Why? You have no idea how to get this wildly successful social plan in place.

I mean, this should be easy right? All you need to do is slap on a few quotes, social holidays and a few buy now posts.

Truth be told you have no idea what else to say to your audience. How do you make them respond to you.

What if all you hear are crickets? Then what do you do next?

Have no fear, in this post, you will learn how to literally jump-start your entire weekly social schedule using a few secret hacks.

You will also learn how to set up your own social plan in 8 hours or less. Are you ready?

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

What is a Social Media Content Plan?

If you have never planned content for social media before you are probably wondering what is a social media content plan?

Well, to be honest, it really is developing a structured plan for your social media profiles so that you get the desired results for your blog or business.

In a nutshell, it involves sitting down and planning out all your social content across your social profiles for 90 days or 52 weeks.

It is possible that you have been doing it all wrong for the last few months or years.

One way to know if you are doing it wrong is if you spend hours every week planning social content.

A structured plan for your social media does require getting a return on your investment.

However, the most important aspect should be mapping it out depending on your buyer's journey, planned themes plus the season of your business.

The Buyer's Journey and Social Media

Chances are that you have heard me mention this before in other places on my blog.

However, understanding the buyer's journey is crucial to getting your social media content right every time.

Let's take a brief look at that journey again.

As you can see at the very beginning it is all about building awareness of who you are and what you do for potential clients.

A great way to look at it is the analogy of getting married.

When you meet someone on a date for the first time there isn't an expectation of a marriage proposal.

In the same way, when a potential client finds you online for the first time they are not expected to buy your $497.00 product or course straightaway.

You will need to court them for a while and show them how good you are at what you do.

They also need to experience your delivery of service via freebies, blog content or low cost items first to build that trust.

Once they get to know you then they are happy t...