Bollotta-FIDE
74. Death to the Event "Planner" (or Make Way For the Event "Strategist") with Heather Mason (Caspian Agency)
Anthony and Alex are back with an update on Bollotta Events happening this past week with Drag Shows in San Francisco and Chicago, working with TV's Ross Mathews in Santa Monica and The House of Mercy Game Show Gala in Des Moines. Then they are joined by Heather Mason (CEO/Founder).of the Caspian Agency. Heather lets us know how they attack an event and project more as a strategist over being a "planner". Hear about she finds her inroads with clients based on factual data or connecting with client and their audiences based on patterns and surveys. Hear about how they founded their business, big mistakes and big evolution. Listen in on this and much more, plus a fun round of THIS of THAT.
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