Ep84 Plant forward in a crazy world with Kimmi Wernli w/ Crazy Richards Peanut
Butter company
Kimmi Wernli is the first female owner of one of the oldest natural food companies in America. When Kimmi assumed the reigns as the second generation owner of her family’s historic peanut butter business, she identified ways to take the Crazy Richard’s Peanut Butter Company into the 21st century by breaking into new markets, creating a clear brand and messaging and tapping into a savvy young audience via social media.

Her family owned both the Krema Products Co. and Crazy Richard’s brands, and Wernli decided to merge Krema into the Crazy Richard’s brand. She worked tirelessly with her sales team, national grocery store distributors and the marketing team to ensure a smooth transition.
Kimmi established the “Healthy Kids Happy Future” project as a way to follow her passion for supporting families through ongoing charity work and contributions. In 2017, the Healthy Kids Happy Future project donated over 350,000 servings of peanut butter to children and families in need with a goal to reach 1 million by 2020.

Kimmi is an active member of NAWBO National, sits on the Board of Directors for the American Peanut Council and is a founding board member for the Columbus Kids Do Good foundation. The mother of four young children, former collegiate lacrosse player and lover of natural foods and all things peanut butter, last year Kimmi was awarded the Progressive Women Award by Smart Business Magazine. Additionally in 2017, Crazy Richard’s Peanut Butter Co received a Smart 50 Award, became an official WBENC certified company and obtained the highly esteemed Benefit Corporation Certification (B-Corp).
The #Biz4GoodShow
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August 9, 2018

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