Bite Size Insights

Bite Size Insights


Podcast: Why cultural understanding is key to innovating Aussie tourism’s road to recovery

September 30, 2020

Widespread consumer behaviour, sentiment and aspirations were being largely driven at a cultural level before the outbreak of coronavirus. Heightened by the bushfire crisis, Aussies were already asking for simpler lives – and now six in 10 of us see the pandemic as the reset to how we re-evaluate how we are living.
Travel and tourism expert Kirsty Macmillan talks to cultural behaviour guru Dan Roberson-Jones about how understanding culture and consumer behaviours will drive and innovate the recovery of Australia’s tourism industry.
Learn more about Kantar’s travel and tourism expertise