Build a Big Podcast - The Marketing Podcast for Podcasters

Build a Big Podcast - The Marketing Podcast for Podcasters


Latest Episodes

More Podcast Subscribers - The Remix
April 29, 2018

Got another "plan" in my mailbox, telling me exactly what to do if I want to vote in Nashville's upcoming election. It's different from the one I got a few days ago, but equally as effective. In this episode, I talk about how to modify this "plan" to...

The #1 Quality Of Great Podcast Hosts
April 28, 2018

Went to the marathon today, not as a participant, but just to watch. Strangely enough, I twisted my ankle while maneuvering my dog in and out of the crowd, so I'm hobbling around like I've just run a marathon. There's a guy I see on the sidelines...

Need More Podcast Subscribers? Follow This Plan
April 27, 2018

Even though I voted yesterday, I'm still getting propaganda mailers advising me on various ballot issues... One of the mailers I got today had a "voting plan" that, when modified, works great as a "podcast subscriber plan." In this episode, I...

When To Use Music For Your Podcast (And When To Skip It)
April 26, 2018

Had an interesting experience voting that made me think of the power of music. With my background in the music business, you'd think I'd have music in this podcast. I don't. Why? I explain that in this episode. I also talk about the reasons why you...

How To Compete With "Big Media" Podcasts And Radio
April 25, 2018

Radio isn't all its cracked up to be. Yes, you have a big ass tower that can blast your message to millions. But there are some major downsides when comparing the benefits of broadcast radio to the benefits of podcasting. I'm on broadcast radio and I...

A Podcasting Secret From Taylor Swift
April 24, 2018

There's a secret about podcasting that Taylor Swift knows, even though she doesn't have a podcast. It's the same secret that has allowed her to dominate the music business and win the hearts of music fans. Podcasters would benefit from knowing this...

Merchants Of Cool - Podcast Edition
April 23, 2018

A conversation during the recent Podfecta with the guys from Est. 1982 Podcast got me thinking about a 2001 episode of Frontline called "Merchants Of Cool." Looking back on it today, nothing within the episode is surprising. At the time though,...

Podfecta / Craft Content Nashville - Wrapup Episode
April 22, 2018

If you're curious about Podfecta or Craft Content Nashville, this episode has more thoughts on how they work and what you'll experience if attend either of them. Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat...

"Podcast Tourism" - How to Build A Big (And Loyal) Audience For Your Podcast
April 21, 2018

An evening in downtown Nashville with Jen Briney of Congressional Dish and Dave Jackson of School of Podcasting got me thinking about "podcast tourism." This is what you don't want for your podcast. If you want to build a loyal audience for your...

Podfecta - The Big Takeaways
April 20, 2018

Podfecta is done! Unfortunately, I was unable to provide live updates as it was non-stop, balls-to-the-wall from when I woke up at 5:15am until I got into the studio at 11:10pm. Lots of great people attended including Dave Jackson from School of...