Build a Big Podcast - The Marketing Podcast for Podcasters

Build a Big Podcast - The Marketing Podcast for Podcasters


Latest Episodes

What To Do When Your Podcast Co-Host Gets Arrested (Or Otherwise Screws Up)
May 19, 2018

When you work on your podcast with somebody else, you're at risk of something bad happening because of his behavior. Lots of podcasts (and podcasters) are derailed due to the stupidity or ignorance of co-hosts.  In this episode, I talk about how...

How To Keep People Subscribed To Your Podcast
May 18, 2018

Once you get somebody subscribed to your podcast (or mailing list), what's the next step? You need to keep them subscribed. But how? In this episode, I share an old school marketing trick that will help new subscribers feel good about their decision...

Podcasting Lessons From A Racist Attorney
May 17, 2018

Two days ago, few people knew who Aaron Schlossberg was. Today, millions know him as the "racist attorney." As a podcast host, you can easily face the same situation that's taken down Aaron Schlossberg. Not exactly the same, I hope, but similar...

Podcast Editing = More Listeners
May 16, 2018

When I started RED Podcast, I thought to myself, "I've got years in radio and I do a lot of public speaking -- I don't need to edit this." It wasn't because I was being lazy as much as it was an effort to get episodes out as easily as possible....

It's Time To Ditch Your Long Ass Podcast Intro
May 14, 2018

As I mentioned yesterday, I fell off the wagon with my other podcast. But the good news is that my complete lack of professionalism time away gave me perspective on something I'd been considering doing for a while -- changing my intro. Your podcast...

Reality Check For "Podcasters"
May 13, 2018

I fell off the wagon with my other podcast, but I'm back. I had a guy email me about a sponsorship and he asked, "It looks like you haven't done an episode in a couple of months. Are you still doing this podcast?" Ouch! It happens. You get out of the...

Your Podcast In My New Book? Let's Make That Happen...
May 12, 2018

I just finished up the manuscript for my upcoming book on podcasting. I've been actively working on this project for the last three years and my hope is to have it released within the next couple of months. That's my hope. Originally, I wanted to get...

Why Some Podcasts Get Lost (And How To Make Yours Stand Out)
May 11, 2018

One more thought from this week's meetup with Dan Miller... We all want a podcast that makes an impact on people. It's very easy for podcasts to get lost though especially in today's "churn and burn" culture where it's so easy to create and distribute...

The Argument Against Recording Podcasts In Advance
May 10, 2018

Something else came up from yesterday's meetup with Dan Miller, which I think is worth discussing here... As I mentioned in yesterday's episode, Dan has been doing a weekly podcast for the last nine years. In that time, he hasn't missed a single...

Podcast Audience Engagement - How To Get It
May 09, 2018

Every month, I get together with a few dozens podcasters from Nashville. This month Dan Miller of 48 Days did a presentation on how to make lasting impact with your podcast and one of the things he focuses on to do that, audience engagement. In...