Three years ago, the Beyond Profit podcast hit the airwaves to tackle the challenges marketers face in defining, activating, and advancing an authentic brand purpose. The first guest? That was purpose pioneer Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit.

The world has changed considerably since 2019, thanks in large part to the COVID-19 pandemic, political unrest, powerful social movements, and global economic uncertainty. But over that time span, we have also seen the rise of purpose-led companies across industry sectors, as they look to make a meaningful difference for both people and planet.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Anne Bahr Thompson returns to the show to chat with host Ken Beaulieu about how the rise of Purpose 2.0, key lessons from her book that are more important than ever, why companies must truly live their stated purpose, and more.