Giving employees time off to vote on Election Day is one of the biggest barriers to voter participation and a key reason why voter turnout in the U.S. is among the lowest in the developed world. In 2018, to address this issue, Patagonia, PayPal, and Levi Strauss banded together to launch Time To Vote, a nonpartisan movement meant to encourage company leaders to provide employees with the time they need to cast their ballots.

Today, a diverse coalition of nearly 2,000 companies are participating in the Time To Vote effort, from making Election Day a paid company holiday to offering paid time off on Election Day to actively promoting initiatives such as early voting and vote-by-mail. Time to Vote, implemented and amplified through the community engagement platform Countable, is a great example of the power of purpose in creating a culture shift, and what the business community can achieve when it works together to address the most significant challenges of our time.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the Time To Vote movement with J.J. Huggins, who handles public relations and communications for Patagonia, and Bart Myers, CEO of Countable.