Creating a winning workplace culture, of course, takes time and effort. Strategies must be developed to ensure purpose is part of the fabric of the company and has relevance to all employees. Only then can the business transform itself and do good in the world.

Optimizing employee experiences is an area of specialty at the woman-owned brand agency Sullivan & Company, which helps clients advance their purposeful efforts and move audiences to action.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Nicole Ferry, a partner and executive director of strategy at Sullivan, to learn the keys to building a strong employer brand, through the lens of both for-profit brands and nonprofit organizations.