Serving a network of member firms spanning more than 150 countries and territories, Deloitte prides itself on being a purpose-driven brand. In fact, purpose is so critical to driving decision-making, engaging employees, and building customer loyalty that the firm’s C-suite includes a chief purpose officer. 

That critical role is held by Kwasi Mitchell. He is responsible for driving a firmwide strategy around the areas of diversity, equity, and inclusion; sustainability and climate change; and education and workforce development, among others. He also helps employees live their purpose daily, supports clients on their purpose journey, and forms alliances to address systemic societal issues.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Mitchell joins host Ken Beaulieu to discuss his role, why purpose can be a growth driver, and Deloitte’s latest research on the effects of purpose on C-suite leaders and their businesses.