The remarkable evolution of Dr. Bronner’s from radical vision to industry leader is brought to life in the book Honor Thy Label, by Gero Leson, VP of special operations at the company. Since 2005, Gero has become a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.