Inspiring people to connect in a more meaningful way is core to the marketing and branding efforts at Cox Communications, the largest private telecom company in the U.S. Behind the work of Gaston Vaneri, SVP of brand, Cox is bringing people closer together to build a better future through broadband applications and services.

This week on Beyond Profit, a podcast of the ANA Center for Brand Purpose, Gaston joins host Ken Beaulieu to discuss Cox’s brand positioning and how it’s bringing people closer and changing the reputation of the telecom industry.