General Motors, maker of the Chevrolet, Buick, GMC, and Cadillac brands, is hitching its wagon to an all-electric fleet by 2035.

To bring its vision to life with consumers and customers and create a social movement around electric vehicles, GM is turning to entertainment marketing with the help of Los Angeles-based Branded Entertainment Network.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu welcomes
Sarah Schrode, head of entertainment and influencer marketing at GM, and Erin Schmidt, chief product placement officer at Branded Entertainment Network, to discuss GM’s path forward, the value of entertainment marketing, and more.