It’s no secret that a strong brand can drive bottom-line results and sustained growth. The proof can be found in brands that are purposeful — that contribute to the well-being and quality of life of consumers.

Host Ken Beaulieu welcomes Stephanie Rath, VP of marketing and brand management at the YMCA of the USA, on Beyond Profit to discuss brand-building for good, how brands can forge partnerships with nonprofits, and the blurring lines between nonprofits and for-profit organizations.